Don’t Let A Freeze Get You Down
May 6, 2011 —
Typically in the wine industry, you have one or two out of every seven years where you lose over half your crop. Three to four years out of those seven, you have an average crop level. And one to two years out of every seven you have a bumper crop. That is pretty much the →
Asking The RIGHT Questions
May 4, 2011 —
Building the Foundation for Your Winery I have found that one of the biggest stumbling blocks for people in starting a business is not asking enough questions. And if they’re asking questions, often they aren’t the right questions of the right people. Many times entrepreneurs are so lit up and passionate about their idea or →
The Winery Bug Has Got You. Now What?
April 29, 2011 —
You are passionate about wine. Perhaps you’ve been making your own wine for family and friends. Maybe you’re even growing a few vines! But now you’re really excited and motivated about living the dream – being a winery owners and sharing your passion with many. Where do you start? One of the biggest Catch-22’s of →
David and Goliath: The Small Winery and the Distributor
April 19, 2011 —
Are your wines distributed? Should they be? Many small wineries ask themselves these questions. The answers are not always easy to come by. Let’s shed some light on the subject. First, how did we get here? Why do we even have mandated distribution in most states? The 3-tier system, born out of the →
Similar Does Not Mean The Same
April 5, 2011 —
Your customer purchased your 2009 Viognier and raved about it to their family and friends. Great! But will you be able to produce one similar next year when they come back for more? From grape growing to customer visit cycles, creating stability is one of the biggest agricultural challenges and in turn, marketing challenges facing →
When Disaster Strikes
March 22, 2011 —
Fire destroys truckload of wine on I-80. How would you like to get that news from the truck drivers transporting your wine? The fire broke out in the trailer’s refrigeration unit while being delivered. Perhaps you’re saying “Man that sucks. Glad it wasn’t me.” The big question here is what if this had been →
To Blend or Not to Blend
March 3, 2011 —
I recently attended a seminar at Grayson College, Designing Varietal Wines & Blending, led by Texas wine industry leader, Dr. Roy Mitchell. Credited with being one of the founders of Texas wine as we know it, Dr. Mitchell has been making wine for over 40 years. I’ve studied under him, worked with him and am →
Winter: What’s a Winery To Do?
February 23, 2011 —
It’s February, you look out over your winery and vineyard. The landscape is brown, the wind is blowing cold, the vineyard is barren, tours are down and there aren’t any wine festivals. Winters can play havoc on your customer traffic and sales, causing you stress if you aren’t prepared and sometimes even if you are! →